Before Lead Masters, I ran a tree service — one crew, doing the work myself. I watched jobs go to competitors who weren’t better at the work, just bigger. Five crews running five jobs a day beats one crew doing one job well, at least when it comes to who shows up first in a search result.

I got tired of losing that way. So I focused on doing a great job instead of a lot of jobs — and I started learning how to actually get found online, one hard-won lesson at a time.

Now I see the same fight from the other side. Except today it’s not five trucks versus one — it’s a national franchise with a decade of domain authority behind a /tampabay subfolder, going up against a local business that does better work but doesn’t have the search rankings to prove it. That’s who Lead Masters exists for.

We specialize in Local SEO — nothing else — because that’s the fight we know best. And because I still work with tree service companies today, among many others, I understand exactly what it’s like to be judged online before a customer ever picks up the phone.

No cold calls, no scripts. If you want to talk, I’ll come sit in your office.

— Leonard Gilman